7 Free Online Tools Every Entrepreneur Must Use Today

Online Tools Every Entrepreneur Must Use Today
Whether you are a novice business owner or an established business person, you know what it takes to draw footfalls for your services and/or products. While sticking to your core competency and executing it with proficiency is critical to business growth, marketing is equally important for your business to emerge into prominence.

Digital Marketing offers robust platform for producing lasting relationships between businesses and customers, reach markets beyond boundaries and create hardwired brand awareness strategies. Lately, there has been an insurgence of free online marketing tools that are helping businesses and entrepreneurs reap the benefits of digital marketing and impact their business.

Below are 7 free online tools which are worth considering for influential market presence and steadfast business growth:

Buffer – Social Media Management: The role of Social Media in creating effective branding and driving sales can never be argued upon! Buffer is one such online marketing tool that empowers businesses to exploit the potentials of Social Media. The tool leverages the power to expand your customer base, engage your audience and build an unprecedented brand for your business.

Buffer allows you to connect with multiple social media accounts, manage and monitor them through a single dashboard. It helps you run campaigns and analyze the results; followed by generating reports for the same. Buffer’s free version is suitable for entrepreneurs who are new to social media platform and want to grow their fan base, however, to unleash the full power of Buffer, you might have to upgrade to its paid premium version.

Space’s free logo maker: When we talk of Branding, the first thing that pops into our mind are business logos! With Space’s free logo maker, you can now demonstrate your vision on your logo by yourself – with no dependency and expenses on designers!

Using its highly populated library – those filled with over hundreds of icons, fonts and frames, you can create logo all by yourself without having to burn your pocket on expensive designers.

Canva – Graphic Design: Visual Content is ruling the online media. As it goes, ‘a picture replaces thousand words’, so posting one compelling picture can let your profile page have thousands of fan following over night.

Canva brings to you an intuitive and interesting graphic designing platform that’s loaded with a number of templates, illustrations, fonts, images, backgrounds, etc. The easy to drag-and-drop facility and the pool of graphics in Canva helps users create attractive flyers, posters, infographics, social media images, brochures and more to drive online engagement & traffic.

Evernote – organizing IdeasL: An idea can spring up at any time of the day or anytime of the night. Taking a note on it is critical as it might lead to innovations! Evernote helps you organize your ideas in one easily accessible platform. It can be later accessed via any device like smartphone, tablet or a laptop and store content ideas, do market research, competitive analysis and more.

Survey Monkey – secure customer feedback: To know whether your services are really pleasing your customers or not, feedbacks are important. Survey Monkey is one such free online tool that helps you collect feedback from your valuable customers – which helps you engage your customers, know their choices and secure tangible insights that are imperative for improving your products or services. The tool is incredibly simple to use and helps you design questionnaire in just few minutes!

Scrapper – Content Extractor: Scrapper helps you pull content from any target web page and export it to excel sheets. This can be a wise way to pull contact information from competitor’s data and create cold-email lists and other target marketing collaterals.

Sniply – Call-to-action integration: Sniply helps you attach call-to-action on any content that you want to share in social media and boost interaction. It lets you put an inbound button or CTA onto the frame where the article sits in and pull traffic from any non-affiliated content that you share.

Gigaom Change | WED, SEP 21 AT 3:00 PM, AUSTIN, TX, UNITED STATES

Gigom Change
Date : Sep 21-23 2016

Location : Austin, TX

Venue : AT&T Conference Center

Gigaom Change is summit of business leaders that is designed to connect 300+ innovative minds with 20+ global experts who are at the forefront of the biggest technological advances set to change everything:

Robotics, AI, Nanotechnology, VR + AR, Cybersecurity, 3D+ Printing, Human-Machine Interface

Over an immersive 2.5 days, we will explore together the current state of the art, how these are transforming industry and why this all matters. You’ll emerge with a greater understanding of the exponential technological changes occurring around us, and the confidence to accelerate tangible next steps.

[Know more about the Conference]

Top 7 Technologies to Unleash the Full Potential of Big Data

shutterstock_407505397
When I was wondering “how big is ‘Big Data’?”, I stumbled across an excellent description saying, “A Big Data can be as big as a million of exabytes (1,024 petabytes) or a bazillion of petabytes (1,024 terabytes) containing billions and trillions of records from people worldwide”. And that’s amazing!

Big data is massive and exploding!! Hundreds of companies worldwide are springing up with new projects to extort the full potential of Big Data – that of rapid extraction, loading, transformation, search, analysis and share massive data sets.

Here we go top 7 open source technologies to bring out the best of Big Data that you should start adopting today.

Apache Hive 2.1: If you want your applications to run 100 times faster, Apache is your solution. Apache Hive is Hadoop’s SQL solution. The latest release features performance enhancement keeping Hive as the only solution for SQL on petabytes of data over clusters of thousands of nodes.

Hadoop: One of the most popular MapReduce platforms, Hadoop is a robust enterprise-ready solution to run Big Data servers and applications. For this, you need YARN and HDFS for your primary data store.

Spark: Yet another no—brainer, Spark offers easy-to-use technologies for all Big Data Languages. It is a vast ecosystem that is growing rapidly providing easy batching/micro-batching/SQL support.

Pheonix: An SQL skin on Apache HBase, Pheonix is ideal to support Big Data use cases. It replaces regular HBase client APIs with standard JDBC APIs to insert data, create the table and send queries to HBase Data. It reduces the amount of code, allows transparent performance optimisation to the user, integrates and leverages the power of several other tools.

Zeppelin: It calls itself a web-based notebook empowering interactive data analytics. You can just plug in data/language processing back end into Zeppelin that supports interpreters like Python, Apache Spark, JDBC, Shell and Markdown.

Kafka: Kafka is a fast, durable, scalable and fault-tolerant subscribe and public system. It often replaces message brokers like AMOP and JMS as it features higher throughput, replication and reliability. It is combined with Apache HBase, Apache Storm and Apache Spark for streaming of data and real-time analysis.

NiFi: NiFi maximises the value of data-in-motion. It is designed and built to automate the data flow between systems and create secure data ingestion. Two key roles of NiFi are:
• Accelerate Data Collection and enhances movement for ROI on Big Data
• Collect, secure and transport data from IoT.

Idexcel Big Data Services is focused on dealing effectively with technologies & tools that enable efficient management of Big Data Volume, Diversity and Velocity. With massive and active client engagement spanning several verticals, we help businesses in building data analytics decision within the organisation.

That said, would you like to be another name enlisted on our happy customer directory?

Cloud Computing in Banking Environment

Cloud is a distinct IT environment that remotely provides measured and scalable IT resources, and relies on a pool of shared physical and virtual resources rather than deployment of personal or local software and hardware. Cloud deployment offers great choice in choosing the management required and level of security, and hence is suitable for almost any business. Although there is no magic bullet that can meet all the requirements, cloud computing offers several advantages to the financial institutions. These benefits include:

Cost-saving– The large up-front capital expenditure can be turned into ongoing, smaller operational cost without any bulk investments in new software and hardware.

Business continuity– In cloud computing, the service provider manages the technology, and banking firms can have higher levels of fault tolerance, data protection and disaster recover. Cloud computing also offers a high level of back-up and redundancy at lower cost.

Usage-based billing– Institutions can pick and choose the services based on pay-as-you-go basis.

Business agility– As the cloud is available on demand, the infrastructure investment is minimized, saving the time for initial set-up. The development cycle for the new products is reduced, leading to more efficient and faster response to the customers.

Business focus– Financial firms can move non-critical services such as software patches, maintenance etc. to the cloud, and can focus on their core business areas, not IT.

Green IT– Transferring banking services to the cloud reduces carbon footprint and energy consumption, and there is minimized idle time with more efficient utilization of computing power.

Cloud Service Models

Cloud computing offers more flexible business models to the financial institutions which lowers operational costs. However, it is essential to select the cloud service model that best matches the core business requirements. These models are:

BPaaS– Business Process-as-a-service- Used for general processes such as payroll, billing, human resources etc.

SaaS– (Software-as-a-service) – Users can access the software and data from their browser, and business software and related data are housed by the cloud service provider. Accounting, enterprise resource planning (ERP), customer relation management (CRM), human resource management, invoicing, service desk management and content management software can be delivered using this model.

IaaS (Infrastructure-as-a-service) – Rather than purchasing software, servers, network equipment or data centre space, the businesses can buy these resources as fully outsourced services.

PaaS( Platform-as-a-service) – In this model, the cloud service provider offers a complete platform to the businesses to develop , run and manage their applications without engaging in the infrastructure complexities associated with application development and launch.
visual-model-of-cloud-computing
There are three types of commonly deployed clouds. Private cloud is operated specifically for a given company and is most secure of all options. The company may exist on or off the premises, and can be managed either by the company, or by a third party. Public clouds are for a large industry group or for the general public, and ownership lies with the cloud service seller. Hybrid infrastructure consists of two or more public or private clouds that are linked but remain unique entities.

Banking on the Cloud

Banking industry needs to address the ever-growing data input demands, and there is a need to explore the systems that do not rely on like-system migration so that infrastructure can be modified without any disruption. Banks have been slow in adopting cloud computing as there are apprehensions regarding lack of control and environment sprawl which can lead to reliability issues and security risks. Banks also want their financial data to be secured with controlled access. Public clouds come with the issues such as location, regulation, recoverability and liability, and this has led to slow adoption and deployment of cloud computing in the banking sector.

However, cloud computing can change the way consumers interact with banks, and migration to the suitable cloud computing model offer several benefits. Understanding the migration and entire process of migration can be quite beneficial in the long-term. The first step for the banking firms towards cloud computing adoption is opting for the private cloud as it gives banks more control, increased flexibility and reduced complexity. The banks can also alter their resource configuration to match the changes in the demand of their services. The risk of security breach in the private cloud is minimized as it is deployed within the firewall of the organisation. Using VPN (Virtual Private Network), the IT infrastructure of the company can be easily and quickly moved over a single private network. Using private clouds, banks can operate at high transaction volumes without slowing the processes and without overloading the network. The services become more efficient due to dedicated resources of each unit, improving the customer experience. Private clouds offer safety and affordability as the resources are rented, and not purchased. The total cost of ownership is reduced as the capital expenditure is converted to the operating expenditure. Private clouds are safe, affordable and enable easy transition in banking leading to long term success. Banking sector applications are very critical, private clouds provide increased security to ensure that the data is not misplaced or lost. Public clouds offer economies of scale, cost benefit and ROI, whereas private cloud offers high levels of security.

Given the concerns regarding control and security, banks can opt for incremental approach which involves using cloud computing to the non-core operations initially, and gradually move more and more operations and processes to the cloud depending on the benefits. Banks need to work on cloud reference architecture, and try to achieve business agility for business model transformation.

As there is no one-solution-fits-all option available, banks need to consider few key aspects. It is essential to thoroughly evaluate all the challenges and advantages associated with cloud computing with respect to their complete range of services- core and non-core. Additionally, geographic regulations, penalty clauses, business criticalities, interoperability and interface impact, audit requirement mandates, and technology are some of the aspects that must be thoroughly assessed. Choice of the cloud model must be evaluated based on the control of the governance and support provided by the service vendor. Non-core banking applications that do not need strict governance and stringent monitoring are suited for SaaS model, whereas IaaS is more suitable for the business critical applications that need to be closely monitored. Banks must keep in mind that the vendor must provide transparency in the security procedures and policies.

Conclusion

Banks these days offer a plethora of services, and hence they have varied requirements regarding the movement of applications to the cloud. Cloud computing can help banks create more agile and flexible business offerings for the competitive and growing markets, and help them transform their business processes. They can explore and grow into the new markets and sectors, and improve their services to the customers across different geographic locations, and integrate customer information and analytics.

8 Important Segments Of Testing eCommerce Websites – Idexcel Testing Roundup

1. 8 Important Segments Of Testing eCommerce Websites

In today’s world, I bet you won’t find anyone who hasn’t shopped online. E-commerce/Retail is a business that thrives on its online customers. Shopping in person vs. shopping online has many advantages. Convenience, time-saving and easy access to products worldwide, etc.

A good E-commerce/Retail site is key to its success. It must be a worthy counterpart to the storefront. Because, when you go shopping at a physical store, the customer has already made a commitment to visit and might give the brand a chance.

Online, choices are many. So, unless there is engagement from the beginning, the user might just leave. Continue reading…

2. Learn Agile Techniques to Become a More Valuable Teste

Are you an agile tester? Soon, there will not be a distinction; just being in the tester role will mean you need to have agile experience.

The World Quality Report 2015–16 says the strategic role of QA and testing is growing in tandem with the increase in adoption of agile and DevOps delivery. Agile continues to be on the rise, with many organizations that have been successful at the team level looking to scale their adoption. How many of you testers are able to state that you have practical application of agile techniques? Continue reading…

3. Planning for Mobile Testing Challenges

When you develop applications, it is hard to ignore mobile devices. Testing mobile applications provides however some additional challenges than don’t exist for desktop or web applications. In this article, Kostyantyn Kharchenko explains some of the specific challenges that you should include in your mobile testing plans. Continue reading…

4. Destructive Software Testing – Bringing Beta Testing To Your Desk

The earlier a bug is fixed the cheaper it is for your company to fix it, right?
One amongst many reasons, it helps to set a good reputation for your product, and that’s what all of us want. So we have trained testers to catch those bugs as earlier as possible. Continue reading…

Budget Strategies for Maximizing Big Data – Idexcel Big Data Roundup

1. Budget Strategies for Maximizing Big Data

Big data doesn’t necessarily come with a big pricetag. Here, an expert offers his tips for using big data on a small budget.

Got an operational problem?

Big Data will solve it! Marketing ills? Ask Big Data! Those two words have become a catchall — but data-crunching services tend to chase after enterprise-level businesses, making them out of reach for most small businesses. (Google Analytics Premium, for example, starts at $150,000 a year.) Don’t worry: Martineau says that with a strategic approach to Big Data, anyone can afford it. Continue reading…

2. Hadoop Overview: A Big Data Toolkit

Big Data isn’t new. Forbes traces the origins back to the “information explosion” concept first identified in 1941. The challenge has been to develop practical methods for dealing with the 3Vs: Volume, Variety, and Velocity. Without tools to support and simplify the manipulation and analysis of large data sets, the ability to use that data to generate knowledge was limited. The current interest and growth in Big Data, Data Science, and Analytics is largely because the tools for working with Big Data have finally arrived. Hadoop is an important piece of any enterprise’s Big Data plan. Continue reading…

3. Mendix Low-Code Mobile Dev Platform Connects IoT, Big Data and Machine Learning

Mendix today announced a new version of its low-code mobile development platform, designed to help developers build “Smart Apps” with connectors to accommodate emerging trends such as the Internet of Things (IoT), Big Data and machine learning (ML). Continue reading…

4. Marketing Technology Vendors Offer Big Success with Big Data

As you’re probably already aware, the marketing technology vendor landscape is amazingly vast. Scott Brinker, editor of chiefmartec.com, shares that in 2016 there are at least 3,874 vendors hawking their wares in the marketing technology space. And every single one of them uses data.
To that end, following are four examples of marketing technology vendors using big data effectively: Continue reading…

5. Role of Risk Audits: How the Cloud & Big Data have Changed Them

The role of auditors has been changing rapidly over the past decade. Big data is allowing them to make higher quality decisions. However, their job is also becoming more complicated, so future financial auditors will need a strong background in IT.

7 Behaviors of Successful People

Why just admire successful people when you could be successful yourself? Success isn’t all about luck. It’s about focus, determination, optimism and hard work. Changing your mindset and behaviors can be tricky at first, but the payoff — quite literally — is worth the extra effort. Below are seven specific behaviors that successful people practice in their daily lives. Continue reading…

Hiring the Right Talent

In the volatile market situations, it is quite difficult to predict what attributes and qualifications of the candidate would be required six months or one year down the line. In such volatile work scenarios, there is constant fragmenting, reorganizing and reconceptualization of the market. This makes hiring the right candidate for any given requirement quite challenging as companies need to ensure that the candidate has right attributes to adapt to the constant change within and outside the organisation. The work environment requires candidates to be rapid, flexible, and quick learners. The job demands them to be adaptable, and have broad knowledge in different business fields.

To gauge the strengths and competitiveness of the candidate and to ensure the right fit, it is essential to ask the right questions. Some of the aspects on which the candidate can be evaluated are:

1. Adaptability– In most organisational systems, change is the only constant. Candidate should be able to give examples of the evaluation, shift and growth in his/her previous workplace, and how new roles were handled.

2. Team Player– Today’s competitive business world requires individuals to be cooperative and they must possess the skills that can help groups thrive and become more productive. The candidate must be creative and self-directed, who can think of competitive gains of the entire team and organisation.

3. Comprehending Disparate Information– Every work environment has overabundance of data and information which can be quite overwhelming. The candidate should be able to see important patterns and trends in the information, proactively see the market dynamics, and take decisions accordingly.

4. People and Relationship Management– Positive and productive energy for the initiatives and projects is essential for the success of any company. The candidate should be able to create a spirited workplace with affirming and attentive interactions with others.

5. Owning the Mistakes-Making mistakes is essential for adaptive learning. Learners make quite a few mistakes, and are able to learn important lessons. The candidate should be able to describe his/her failures, and the lessons learnt from these mistakes. If the candidate is not able to describe any failure, consider it a warning sign. Also, if the person keeps blaming external factors for their failures or problems, it might be a good idea to not pursue.

6. Constant Learning-Candidates should be able to display the eagerness to learn, and should also be able to pursue learning on their own. New concepts, ideas, and information should get them excited, not make them feel nervous or intimated.

7. Social Media Presence– Professional information can easily be seen on the social media such as LinkedIn, Twitter, Instagram, Facebook etc., and it is an essential key to find out more about the candidate as an individual and also as an employee. Social behaviour of a person might give a hint how he or she will fit in the company’s culture. If the candidate has anything to hide, they will not disclose much information, which can be a warning sign.

8. Soft Skills– It is important to gauge the social skills during interview. Skills can be acquired, but not the personality. The candidate should be able to elaborate the answers if required, and should be able to maintain the eye contact. Soft skills such as emotional intelligence, though process, interpersonal skills and communication skills are important, as they matter.

9. Questions Matter– Once the interview is over, the candidate should be able to comprehend the information gathered during the process of interview, and be in the position to synthesize and ask thoughtful questions about the core business. The depth of understanding about the business can help companies evaluate the candidate’s thought process, and if they will be able to diagnose market situations and respond to it responsibly.

The candidate should also be able to answer questions about business and industry, and what aspect of the core business interests them. This will show their level of interest in the company, and if they have done enough homework to justify their willingness. They should be able to understand and connect with the business, as well as the role they are expected to fill. The questions candidate ask can give the insight what is important for them.

No candidate exactly fits the bill or is perfectly qualified for the job. There is going to be leaning in any job. Although gut feeling helps, asking the right questions is also quite critical. The person should not only be right fit for the company, but also right fit for the job. To deal with the challenges of hiring the right candidates, organisations often engage with the staffing agencies as they have experience, reach and means to hire the most suitable candidates for any given job. Idexcel is a premier provider of IT staffing solutions to Fortune 500 customers. Whether it is providing just a few resources or staffing entire project teams involving hundreds of resources, Idexcel’s IT staffing solutions helps clients with the right talent, skills and competencies when they need them. We provide clients exceptional IT talent to meet their demanding technology initiatives at both local and national levels. Idexcel exceeds client expectations through highly effective processes for recruiting, screening, testing, and talent engagement.