Future of AWS Cloud Computing

Aws-Cloud-Computing

The extremely customizable cloud computing service provider, AWS has the potential of being the era defining cloud service provider. In a brief period of time it has envisaged an extremely trusted and rapidly expanding cloud infrastructure within its reach—a league which is further growing and dominating the computer and IoT market. It is through these defining parameters that one can easily foresee the tremendous change in cloud computing, dominated by AWS. Unlike its contemporary kinds, AWS aims at greater affordability, customization and “get what I want!” forces of the modern day market.

Market Expansion to Battle Competition

With the blasting expansion of digitalization and IoT (especial thanks to smartphone industries), the area of cloud consumption is indeed vast; vast enough that it can and will support the competitors. But, given that the consumer’s discretion is wise, one would opt for AWS at least for a trial, which seems, will be appealing enough to the consumers to embracing it forever. Other competitors are also well equipped, though. Long-tail cloud use cases that AWS won’t optimize and will continue to spring up. Today’s long-tail use case may be the size of the entire 2017 cloud computing market 10-12 years down the line: Google, Digital Ocean, Microsoft are well positioned to pick up what Amazon is proud to offer. But, as far as “need of the hour” is concerned, AWS has a better edge over these competitors.

With its expanding wings where AWS has already shook hands with Nokia for 5G, IoT and cloud services, it is further attracting attention and trust of the cloud consumers/service providers. People are willing to collaborate with AWS due to the gravity built around it. Apart from the goodwill privileges, AWS also readily caters to the modern day needs of cloud services. It allows its customers to have at their disposal a full-fledged virtual cluster of computers, available all the time, through the internet. Therefore, with its doubly tightened bow, AWS Cloud Services will surely overshadow its counterparts and expand its reach as the time progresses.

AWS Competitive Market Strategies

In a practical sense, any company won’t need more than one server until it has users it cannot accommodate. But, in consideration of cost reduction, one might as well rethink over maximizing the profit margin and that’s where AWS will stand high and apart. Having the low margin monopoly in its DNA, Amazon will sweep away the wandering expensive service providers. In the flux of growing enlightenment vis-à-vis cloud computing and its abounding expenses, likewise companies will obviously cut down their cost too to battle the competition, but to what end? They also have to keep up the brand value (as it has been so far carried). They offer services, which AWS also offers, at relatively higher prices. In the event, ultimately the consumer will be benefitting due to the cut throat competition and search of market domination. The prices will be marred down so low that cloud services become cheaper than internet connection. Had the infrastructure not been this wide, with this kind of demand that we see now a days, the same consumers would be facing crisis instead.

Even with respect to its service delivery, AWS stands higher than its counterparts due to its affordability, efficiency and trust. The success of AWS will depend on bringing the center of data mass onto AWS for transactional data. Besides that, other factors such as going up the application stack strategically will also help AWS climb the ladder of success. If the future cloud computing infrastructure demands what AWS is already offering, then it will be highly unlikely for other budding competitors to match steps with the success that AWS would have gained by that time.

Ground Realities of the Market

AWS is safer, cost effective and efficient as compared to its corresponding competitors. Google has proficiency over machine learning (part that defines it is putting greater efforts in machine development than cloud betterment) while Microsoft is good at solving nearly only 80% of the cloud computing needs and problems. So, while AWS brings exclusivity in its approach, it becomes sensible to think of it as a master of the arena. Every firm has its specialty in something and AWS has its in cloud computing. With proper grip over safety, affordability and reliance, AWS Cloud Services will continue to exhibit its mastery over cloud computing in the coming years.

Cloud computing is a sticky business—one has to keep continuing unless something very unfortunate happens and the company/individual has to switch to some other company. AWS delivers a promising cloud service that is capable of lasting with you for the lifetime. You won’t have to spend years and millions of dollars over inter-cloud transfer for AWS Cloud Services will not award you with any discouragement. It will let you keep your customer relation intact and blooming through its seamless services, acquiring its own success, thereby.

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Amazon’s Tryst with the Cloud Market Determines its Revenues Trending

AWS Lambda Serverless Computing

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Imagine a world where there are no servers, yet data management is also being performed with ease. This is the future of Cloud Computing, all thanks to AWS’s Lambda Serverless computing. With AWS Lambda, you can run your code without having to bother about servers. In simple terms, Lambda is an event driven computing platform which runs through event triggers and further runs the code to provide the output. In other words, instead of putting your code into a container or a virtual machine, you just load it into Lambda, sit back and let Lambda do the work for you. Just specify the triggers and you are set.

For example, an image which is uploaded into Amazon’s Simple Storage Service can be resized automatically through the Lambda feature. The Seattle Time uses this service extensively to resize mobile based images. Once companies create apps, they deploy them on services in order to run them extensively. However, for purposes of app deployment, it’s necessary to figure out the server space, database power needed and the storage space.

With Lambda in place, you can get rid of the possibilities of employing massive large applications and deploy an application with single action triggers. Fortunately, you only pay for the database computing power you use, which is priced at 100 millisecond increments of usage. Being the user, you have the power to choose the triggers you would like to employ, and how you would like to run them as well. As soon as the conditions are met, the triggers are deployed and the programs are executed.

When Does Lambda Come into Force?

Lambda works best in two situations. One situation involves the use of infrequent actions whereas the other situation comes into play when you want to build something efficiently and scale it quickly in terms of deployment. In both the cases, Lambda will provide a serverless approach, making it convenient for users to scale up, as and when required.

With Lambda, developers can concentrate on developing applications which involve heavy lifting in terms of application building.

At the same time, AWS has its own set of competitors, who have their own version of Lambda. For example, Google has Functions; IBM has an open sourced platform by the name of OpenWhisk, while Microsoft has invested in Azure recently. Being a trendy new platform technology, there is a lot of innovation which has gone into building the concept of serverless application deployment, making it the future of technology.

Technological Advancements

Lambda features can be used extensively with Amazon’s mobile based applications, commonly known as Amazon Mobile Hub. While this application is not being used to connect to the existing Lambda functions, it nevertheless is being used to create functions to equip them with API Gateway endpoints, which form an integral part of mobile apps.

However, there is one major drawback of serverless application deployment. With third parties in place, there are ways to free AWS Lambda workloads from lock in problems. Nevertheless, with the features’ in place, there is a lot of good technology and innovation which has gone to make this dream a true reality.

Everything you Need to Know About Docker on Amazon ECS

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ECS is all about building a production scale, auto scaling as well as monitoring the platforms to run different types of containers. In this guide, we will take some time to discuss the different components of EC2 Container Service (ECS) and how they fit in together like the pieces of a puzzle.
The main motive is to understand how to host, scale and load an application using Docker and ECS.

What is Amazon ECS?
Amazon’s ECS service is a container management service, which is not only easy to run, and stop, but also assists in managing Docker containers on a cluster of Amazon EC2 instances.
ECS integrates well with the AWS infrastructure, thereby allowing the users to operate their own cluster of Amazon EC2 instances. ECS is a managed service, which helps assist the deployment of containers without worrying about the infrastructure.

Components of ECS Docker:
• Cluster
• Container Instances: A container instance is ideal for running containers
• Container Agent
• Task Definition
• Service
• Task

How ECS components are connected?
Outside the main components, there are a series of supporting components, which makes it easier to fit in the puzzle.
• Elastic Application Load Balancers
• AutoScaling Groups
• Launch Configurations
• CloudWatch Alarms (for Auto Scaling)

Deploying your first task effectively
• Creating an ECS task
Within ECS, the Docker workloads are often categorized as tasks, which further contain multiple containers. All these task containers are usually located on the same machine.
• Define the service
By defining a service, one can understand how many task instances need to be run within the cluster.
• Create an ECS Cluster
Since tasks run on a container, these instances need to be registered within a cluster. This way, a cluster can be used to scale the cluster up and down, especially when it comes to running more containers.
• Create the stack
The final stack is the final screen of the wizard, which is just a summary of the task created, the service which was defined and the cluster configuration.

Amazon’s Tryst with the Cloud Market Determines its Revenues Trending

AWS Cloud Market
There is no doubt that Amazon’s web services are an outstanding piece of technology, especially when it comes to generating revenues. However, as recent trends begin to emerge, there has been a lot of commotion when it comes to dealing with competition. Microsoft’s Azure is beginning to overthrow Amazon’s market space, making the market conditions all the more volatile for the larger enterprises in the Cloud segment.

Amazon’s Tryst with the Cloud Market
As per a recent survey, statistics showed that Azure has beat AWS recently. As the Cloud Services grew, Amazon had clearly emerged as the lead and a preferred choice for Cloud Services. But as the survey concluded, with the maturity of the Cloud Services, more and more large enterprises are beginning to develop trust in other Cloud service providers, which caused a paradigm shift in the Cloud industry.

Despite having such a strong market share, there is a lot of attention which is being showered on Azure. Almost 66% of Iaas and PaaS vendors are comfortable with Azure, which highlights the dwindling market share of AWS in the Cloud industry.

Even with declining revenues, Amazon was able to see garner a lot of cash reserves during the first three months of 2017. If one was to compare Q1 of 2016 and Q1 of 2017, it would become relatively clear that the revenues have declined from 69% to 48%. This is the seventh quarter which is seeing a consecutive decline in the company’s Cloud based revenue.

Since Cloud computing is a commodity service, many enterprises search for better services at a lower cost. With competitors offering better services at cheaper costs, Amazon has a huge setback planned for it during this year. With competitors ranging from Microsoft to Google, and IBM to Salesforce, there is a lot which is at stake for the multibillion dollar enterprise.

Beating the Competition to gain a Competitive Edge
Amazon, when compared with its competitors like Google and Azure, is known for providing clean Cloud infrastructure to its customers. In addition to the AWS services, Amazon has also launched the Amazon Chime and the Amazon Connect, which will mean that customers can host online meetings in a much more safe and secure manner.

Having said this, with new centers opening up in France and China, Amazon is partnering with NASA to provide high resolution video broadcast from space. As more and more services get added in the enterprise’s kitty, there is a lot to look forward to with respect to Amazon’s expanding outreach, despite the competition.

As the company still controls 40% of the Public Cloud market, there is still a lot Google, Azure and IBM need to achieve in order to be able to completely overthrow the oligopoly of AWS in the Cloud market. Not only is it difficult to match the outstanding services, but it is equally difficult to be able to match up with the technology. As more and more customers sign up for AWS, there is a lot of expectations from the global enterprise. What is yet to be seen is whether the revenues are going to rise, or will they continue to decline for yet another quarter?

5 AWS Certifications to Boost your Career in 2017

AWS-CertificationsBuilding your career and excelling in it is one’s own prerogative. If you are someone with a technical bent of mind, then you would love to know about the AWS certification. In order to excel in AWS and pursue a career laden with the benefits of AWS, you should be well certified, to ensure that you are always on top of your game.

In order to clear the certification, here’s a list which has been penned down exclusively for AWS aspirants. This comprehensive list will give a fair idea on everything you need to know to successfully certify in Amazon Web Services.

Everything you need to know about the AWS certifications

Currently, there are five certifications to choose from, each of which is available in three different tracks. These tracks include Developer, SysOps Administrator and Solutions Architect. Each of these tracks is rather straightforward and can be discussed in detail:

Solutions Architect: It is focused on building and designing AWS solutions as per the different needs of organizations and clients.
Developer: It focuses on designing, building and maintaining applications which are usually synced and integrated with AWS.
SysOps Administrator: It targets design, operations as well as management of the different AWS solutions listed, usually within the same organization.

AWS Certifications – different types

Currently, there are 5 different certifications which are available to the aspirants.

AWS Certified Solutions Architect – Associate

The AWS Certified Solutions Architect – Associate are apt for those individuals who perform junior level architecture tasks. The certification is split into four parts, namely:

• Ability to design highly cost efficient and scalable systems (60%)
• Deployment and implementation (10%)
• Data security (20%)
• Troubleshooting (10%)

Candidates will be given 80 minutes to complete the test successfully. Aspirants can take a mock test for a price of $20; the main exam costs $150.

AWS Certified Solutions Architect – Professional

This certification is ideal for those professionals who provide senior level solutions related to architecture tasks. From a high level, this is what the certification entails:

• High Availability and Business Continuity (15%)
• Costing (5%)
• Deployment Management (10%)
• Network Design(10%)
• Data Storage (15%)
• Security (20%)
• Scalability & Elasticity (15%)
• Hybrid Architecture & Cloud Migration (10%)

Candidates will be given 170 minutes to complete the test successfully. Aspirants can take a mock test for a price of $40; the main exam costs $300.

AWS Certified Developer – Associate

This certification is ideal for people who will perform junior level development tasks. From a high level, this is what the certification entails:

• AWS Fundamentals (10%)
• Designing and Developing (40%)
• Deploying and Security (30%)
• Debugging (20%)

Candidates will be given 80 minutes to complete the test successfully. Aspirants can take a mock test for a price of $20; the main exam costs $150.

AWS Certified SysOps Administrator – Associate

This certification is ideal for people who will perform junior level single organization deployment, operational and management tasks. From a high level, this is what the certification entails:
• Monitoring and Metrics (15%)
• High Availability (15%)
• Deployment and Provisioning (15%)
• Analysis (15%)
• Security (15%)
• Data Management (12%)
• Networking (13 percent)

AWS Certified DevOps Engineer – Professional

This certification is ideal for people who will perform senior level single organization provisioning, deployment, management, development and operational tasks. From a high level, this is what the certification entails:

• Continuous Delivery & Process Automation (55%)
• Monitoring, Metrics &Logging (20%)
• High Availability & Elasticity (15%)
• Security, Governance &Validation (10%)

Candidates will be given 170 minutes to complete the test successfully. There is no practice test available. The main exam costs $300.

AWS Certified Big Data – Specialty

The AWS Certified Big Data – Specialty is aimed at validating technical skills and designing experiences required for implementing AWS services to draw inferences from data. The exam needs the candidates to possess any of the three AWS Associate Certifications (AWS Certified Solutions Architect – Associate, AWS Certified Developer – Associate and AWS Certified SysOps Administrator – Associate) and is ideal for people who want to be involved in complex data analysis.

The following are some of the requirements for applying for this certification:

• Minimum 5 years of data analytics experience
• Prior experience of designing a cost effective data architecture

The paper has multiple choice questions and the students will be given 3 hours to complete the paper. The fee for taking the exam is $300.

AWS Certified Advanced Networking – Specialty

The certification is aimed at people with advanced technical skills, with experience in implementing AWS and complex IT network architectures. With the completion of the certification, the successful candidates will be able to design and develop cloud based AWS solutions, along with implement AWS related architectural best practices.

Exam overview:

The paper has multiple choice questions and the students will be given 3 hours to complete the paper. The fee for taking the exam is $300.
AWS certifications have become the hot topics for people aspiring to get AWS certified. As Amazon is leading the way for such technologies, there is a lot riding on these certifications. Choose the certification type which suits your requirements.

AWS Summits 2017 | New York

Date : August 14, 2017
Location : Javits Center
655 W 34th St
New York, NY 10001

AWS Summit New York

Why Should You Attend?

AWS bringing together the cloud computing community to connect, collaborate and learn about AWS

Whether you are new to the cloud or an experienced user, you will learn something new at the AWS Summit. This free event is designed to educate you about the AWS platform. Develop the skills to design, deploy, and operate infrastructure and applications.

Learning

In this action-packed event, you have numerous opportunities to dive into AWS solutions in multiple formats, including breakout sessions, workshops, demos and paid day-long bootcamps. All sessions will be delivered by subject matter experts from AWS or expert customers who can share their real world experiences and lessons learned.

[Know more about the Conference]

About Idexcel: Idexcel is a global business that supports Commercial & Public Sector organizations as they Modernize their Information Technology using DevOps methodology and Cloud infrastructure. Idexcel provides Professional Services for the AWS Cloud that includes Program Management, Cloud Strategy, Training, Applications Development, Managed Service, Integration, Migration, DevOps, AWS Optimization and Analytics. As we help our customers modernize their IT, our clients should expect a positive return on their investment in Idexcel, increased IT agility, reduced risk on development projects and improved organizational efficiency.

Allolankandy Anand Sr. Director Technical Sales & Delivery will be attending this event. For further queries, please write to anand@idexcel.com

Amazon Revels in Revenues from its Ever Expanding Cloud Business

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There is no denying the fact that the Cloud has taken the world by storm (pun intended). As soon as Amazon revealed it’s financials within the financial world, Wall Street was abuzz with a lot of commotion. Believe it or not, but the Amazon Cloud is a $4.6 billion business, which is continuously growing. Even though this financial volume might seem to be trivial as compared to the total revenues generated through Amazon’s online retail business, nevertheless, it is a significant jump as compared to the rest of the similar providers in the market currently.

As per Amazon’s books, AWS grew around 49 percent in the year 2014, wherein it managed to earn $4.6 billion in revenues. In the first quarter of 2017, AWS has already amassed $1.57 billion in revenues, which is fast approaching the sales forecast of $6.23 billion by Q4. Despite the massive growth, AWS forms only 7% of the company’s overall revenue model. But this has not stopped Amazon from raising its hopes with the advent of AWS over the years.

Without doubts, the growth of AWS is an important milestone when it comes to ruling the Cloud market in terms of customer outreach and profitability. If the trends are to continue, Amazon might soon be known as a leader in the Cloud industry rather than just an online retail store leader.

Amazon leading the Cloudy way

AWS, Amazon’s Cloud venture has lead the company’s outreach in terms of providing extensive computing power over the Internet. One might wonder how AWS Cloud comes to the rescue of service seekers. The answer is rather simple; by taking the lead, Amazon is able to rent out Server space, storage systems and other software to businesses and developers, who need to stay afloat on the Internet.

With the advent of the Cloud know-how, technology giants like HP, Oracle, Dell and many others are slowly withering away. These giants used to sell hardware and software to companies and developers to setup within their own premises. While this proved to be a costly affair for the developers, it was nevertheless a profitable venture for the tech giants selling the hardware and software.
With the estimates rolling in, Amazon and its venture AWS will slowly gnaw its way to revenues of $40 billion in the next five years. As per Boston Consulting Group’s senior partner, Amazon is a leading service provider in the Cloud industry and will they will continue to lead the markets till the onset of the next few years.

Since Amazon is the undisputed leader in the world of Cloud technology, there is a lot riding on its Cloud business. However, the share of the market is on a constant decline, since there are a lot of entrants in the market currently. With Microsoft and Google also joining the Cloud business there is a lot of competition which is posing a threat for AWS’s share in the market. With a lot of investments in the new data centers, Amazon has to avoid being too smug about its increasing revenues, in order to remain grounded and excel in the ever expanding competitive market.

Why serverless? Meet AWS Lambda

Why would a developer use AWS Lambda? In a word, simplicity. AWS Lambda—and other event-driven, “function-as-a-service” platforms such as Microsoft Azure Functions, Google Cloud Functions, and IBM OpenWhisk—simplify development by abstracting away everything in the stack below the code. Developers write functions that respond to certain events (a form submission, a webhook, a row added to a database, etc.), upload their code, and pay only when that code executes.

In “How serverless changes application development” I covered the nuts and bolts of how a function-as-a-service (FaaS) runtime works and how that enables a serverless software architecture. Here we’ll take a more hands-on approach by walking through the creation of a simple function in AWS Lambda and then discuss some common design patterns that make this technology so powerful. Read more..