Tag: aws cloud services 2017

Future of AWS Cloud Computing

Posted on by Idexcel Technologies

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The extremely customizable cloud computing service provider, AWS has the potential of being the era defining cloud service provider. In a brief period of time it has envisaged an extremely trusted and rapidly expanding cloud infrastructure within its reach—a league which is further growing and dominating the computer and IoT market. It is through these defining parameters that one can easily foresee the tremendous change in cloud computing, dominated by AWS. Unlike its contemporary kinds, AWS aims at greater affordability, customization and “get what I want!” forces of the modern day market.

Market Expansion to Battle Competition

With the blasting expansion of digitalization and IoT (especial thanks to smartphone industries), the area of cloud consumption is indeed vast; vast enough that it can and will support the competitors. But, given that the consumer’s discretion is wise, one would opt for AWS at least for a trial, which seems, will be appealing enough to the consumers to embracing it forever. Other competitors are also well equipped, though. Long-tail cloud use cases that AWS won’t optimize and will continue to spring up. Today’s long-tail use case may be the size of the entire 2017 cloud computing market 10-12 years down the line: Google, Digital Ocean, Microsoft are well positioned to pick up what Amazon is proud to offer. But, as far as “need of the hour” is concerned, AWS has a better edge over these competitors.

With its expanding wings where AWS has already shook hands with Nokia for 5G, IoT and cloud services, it is further attracting attention and trust of the cloud consumers/service providers. People are willing to collaborate with AWS due to the gravity built around it. Apart from the goodwill privileges, AWS also readily caters to the modern day needs of cloud services. It allows its customers to have at their disposal a full-fledged virtual cluster of computers, available all the time, through the internet. Therefore, with its doubly tightened bow, AWS Cloud Services will surely overshadow its counterparts and expand its reach as the time progresses.

AWS Competitive Market Strategies

In a practical sense, any company won’t need more than one server until it has users it cannot accommodate. But, in consideration of cost reduction, one might as well rethink over maximizing the profit margin and that’s where AWS will stand high and apart. Having the low margin monopoly in its DNA, Amazon will sweep away the wandering expensive service providers. In the flux of growing enlightenment vis-à-vis cloud computing and its abounding expenses, likewise companies will obviously cut down their cost too to battle the competition, but to what end? They also have to keep up the brand value (as it has been so far carried). They offer services, which AWS also offers, at relatively higher prices. In the event, ultimately the consumer will be benefitting due to the cut throat competition and search of market domination. The prices will be marred down so low that cloud services become cheaper than internet connection. Had the infrastructure not been this wide, with this kind of demand that we see now a days, the same consumers would be facing crisis instead.

Even with respect to its service delivery, AWS stands higher than its counterparts due to its affordability, efficiency and trust. The success of AWS will depend on bringing the center of data mass onto AWS for transactional data. Besides that, other factors such as going up the application stack strategically will also help AWS climb the ladder of success. If the future cloud computing infrastructure demands what AWS is already offering, then it will be highly unlikely for other budding competitors to match steps with the success that AWS would have gained by that time.

Ground Realities of the Market

AWS is safer, cost effective and efficient as compared to its corresponding competitors. Google has proficiency over machine learning (part that defines it is putting greater efforts in machine development than cloud betterment) while Microsoft is good at solving nearly only 80% of the cloud computing needs and problems. So, while AWS brings exclusivity in its approach, it becomes sensible to think of it as a master of the arena. Every firm has its specialty in something and AWS has its in cloud computing. With proper grip over safety, affordability and reliance, AWS Cloud Services will continue to exhibit its mastery over cloud computing in the coming years.

Cloud computing is a sticky business—one has to keep continuing unless something very unfortunate happens and the company/individual has to switch to some other company. AWS delivers a promising cloud service that is capable of lasting with you for the lifetime. You won’t have to spend years and millions of dollars over inter-cloud transfer for AWS Cloud Services will not award you with any discouragement. It will let you keep your customer relation intact and blooming through its seamless services, acquiring its own success, thereby.

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Check Out 10 New AWS Cloud Services of 2017

Posted on by Idexcel Technologies

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Amazon has given a new lease on life to the Cloud Services through DevOps, especially since the launch of the AWS services. Right from data scooping, to bringing on the revolution of facial recognition, Amazon has done it all. If you go thinking about the past, you would realize how simple life was in the Cloud earlier. All you needed was your credit card to start rooting your machine.

Gone are the days of the past, where technology was limited to the developer’s knowledge. As more and more developers are trudging forward, the Cloud services being offered are becoming more and more complex by the day. With complexity riding high on the wings of multi-functionality, it’s becoming difficult to reign in all the services within the Cloud itself. For this very reason, there is a lot of change which needs to be accepted, with the introduction of the AWS methodology.

Without further ado, let’s delve deeper into the 10 new AWS cloud services you never expected:

• Glue: Data collection is the most challenging part of data science; when it comes to analysis, if your data is correct, the analysis is so much easier. Gathering data and putting it into a usable format is like solving 90% of the job. Glue, an Amazon initiative, runs Python based scripts which collect data and transform it into a usable format, before transporting it into the Cloud for further use. The Python layer can be used, even when you don’t know how to write the Python script. Glue is well equipped to run jobs without interruption. You can bid adieu to all manual efforts, once you have Glue doing all the work for you.

• FPGA: FPGA or Field Programmable Gate Arrays have been used extensively by hardware designers to make their software ends meet. With Field Programmable Gate Arrays, you don’t need to worry about building custom masks or try and keep fitting multiple transistors into one piece of silicon. An FPGA is well designed to rewire itself to act like a real chip, while keeping in mind the software configurations.

Who needs such kind of technology? Bitcoin miners, who use cryptographically secure hash functions a gazillion times to speed up their searches can benefit extensively from the use of this technology. One can rent machines to run repetitive algorithms, which are further embedded into silicon, allowing programmers and software developers to ease out their work drastically.

• Blox: As Docker gains a lot of publicity, Amazon comes to the rescue again, as it allows people to run Docker anywhere. Blox is designed in such a way so as to run the optimum number of instances; since it is event driven, one can write the logic in a simplistic manner. The best part is that one does not need to keep tracking the machines, to understand which applications are being run.

• X-Ray: Loading job instances and managing efficiency has always been a tedious task for a lot of people. In order to ensure the smooth functioning of your cluster, the developer had to write elaborate code to track the progress at every step. This promoted a lot of people to purchase third party tools to do their bidding. However, Amazon’s X-Ray is a step ahead, since it offers to take care of all your work for you. In other words, it’s beating the competition and emerging as a clear winner, when it comes to watching your stack for you.

In simple words, as soon as your website gets the request for data, X-Ray has been enabled to trace the flow from your network of machines and services. Once the information is traced, the X-Ray suite aggregates the data from different zones and regions to create a one stop shop on a server. This way, the authorized personnel can access the data as and when required.

• Rekognition: Rekognition is pretty much aimed at image work, since it allows your apps to do a lot more than just store images. It chews through images, while searching for objects. By using some of the best known and well tested algorithms, Rekognition has been able to perfect the art of data science. All you need to do is point the algorithm at the image (the image needs to be stored in the Amazon Cloud) and you will immediately get a list of objects you would like to choose. The payment is on a per image basis, which makes it even trendier.

• Athena: Amazon’s Athena lets you run queries on their S3 model. Forget about writing extensive, complicated looping coding. With Athena, everything is done and ready for you. By using SQL based queries, Athena has been tuned to charge you per byte of information searched. Thankfully, the price is around $5 per TB, so it turns out to be rather cost effective for developers and companies alike.

• Lambda@Edge: Amazon loves to invent and make the lives of developers easier. Lambda@Edge is exactly another app in Amazon’s fully functional kitty; it lets you push Node.js code out to the edges, where it runs and performs the desired tasks. Unlike other data, which is usually stored at a centralized data store on the server, waiting for the requests to pour in from different sources, Lambda@Edge believes in cloning data, to enhance efficiency. Once the data is enhanced, the results are delivered in microseconds, making it available to different users in a more time effective manner. You get billed only when the code is running, so you save on the cost of renting different machines to pull data.

• Snowball Edge: Some people are extremely finicky, when it comes to getting their data in one place. Snowball Edge is the answer to the problems of all such people, who want everything in one place only. It enables data to be shipped anywhere one wants, with a shipping label. If you have data stored in the Amazon Cloud, and want it to be physically delivered somewhere, Amazon will copy it into a box and ship it to the desired location. Such is the convenience you get with Snowball Edge. This way, one prime purpose is served. Since downloading large blocks of data can often be slow and very time consuming, it becomes easier to have Amazon do the work for you.

• Pinpoint: As your company grows, so does your network of customers’, subscribers, employees etc. There will be times when you would want to push some updates through messages. However, most of the times, such mails usually end up in the junk folder, which makes it highly difficult to track. With Pinpoint, targeted mailing is a beneficial feature for companies and businesses alike. As soon as your users are ready to receive the mails, Pinpoint will shoot out the messages, allowing everyone to receive the mails in their inboxes. Further on, once the messages are delivered, Pinpoint will help you collect and report data efficiently, so that your campaigns can be fine tuned as and when required.

• Polly: Audio interfaces always have a better conversion rate than normal text based messages. For this very reason, it becomes imperative to use Polly, software which helps convert text messages into sound waves, which are easily understood by the human ears. By using the concept of speech synthesis, it converts text to sound, to make conversions easier and stronger.

These were the top 10 AWS Cloud services which are doing the rounds of the market these days. With extended features all geared towards making your life easier, there is a lot more to AWS than meets the eye. Which service are you using today?